Tone of Voice System
Stop sounding like a robot — build an AI style guide that makes every piece of content sound unmistakably like your brand.
Does your AI-generated content sound like your business, or does it sound like every other AI-generated content you've ever read?
What is the problem?
Most businesses using AI for content have the same problem: the output is technically correct but tonally flat. It's professional but generic. It doesn't sound like the person who built the business or the brand that clients have come to recognise. So your team rewrites it every time, or worse, publishes content that quietly erodes the voice you've spent years building.
How does AI solve this?
We build a Tone of Voice system — a structured document capturing exactly how your brand communicates: the vocabulary you use, the sentences you avoid, the emotion behind your writing, and the specific stylistic markers that make your content recognisably yours. That document becomes the instruction set loaded into every AI writing tool your business uses.
How does this work in practice?
1. Analyse your existing content
We review a sample of your best-performing or most representative communications. The AI identifies the patterns — sentence length, vocabulary choices, level of formality, use of humour, and emotional register.
2. Define your voice attributes
Working with you, we translate those patterns into explicit guidelines: what your brand sounds like, what it never sounds like, and the specific words or phrases that are yours.
3. Build the Tone of Voice document
A structured, AI-readable style guide that captures your brand's voice in a format that can be loaded into any AI writing tool as a permanent instruction.
4. Embed it across your tools
The document is loaded into your custom GPT, your content prompts, and your team's AI templates.
5. Test and refine
We generate sample content across formats and adjust the document until the output is genuinely indistinguishable from your best human-written work.
What are the benefits for your team?
Content that sounds like you, not like AI
The difference between AI-assisted content and AI-generated content is in the voice.
Brand consistency across your whole team
Everyone producing content works from the same tonal standard.
Faster content production with less rewriting
When the first draft sounds right, your team edits rather than rewrites.
Works for individuals and organisations
Whether you're a sole trader or a 50-person team, the same approach applies.
Pairs with any content use case
The Tone of Voice system multiplies the value of every other AI content workflow.
Ready to explore this for your team?
Let's have a no-obligation chat about how this could work for your business.
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