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Proposal-to-Brief Meeting Extraction

Turn client meetings into clean, structured briefs automatically. AI extracts requirements, scope, and next steps so your team starts work faster.

How often do important details from a client conversation get lost between the meeting and the brief?

Proposal-to-Brief Meeting Extraction

What is the problem?

A great discovery meeting generates a lot. Pain points, context, priorities, budget signals, the offhand comment that turned out to be the real issue. But the gap between what's said in the room and what ends up in the brief is enormous - because whoever was asking the questions was also supposed to be writing. And notes taken in a meeting are never as good as a document written afterwards. Except writing it afterwards takes hours.

How does AI solve this?

We set up an AI workflow that takes the recording of your discovery or sales meeting and automatically extracts the structured brief: client background, stated problems, priorities, scope indicators, and key next steps. What usually takes 90 minutes of writing happens in two minutes of processing.

How It Works

How does this work in practice?

01

Record the conversation

Use any recording tool you already rely on. If recording isn't practical, AI works equally well from a rough transcript or structured notes taken during the session.

02

Extract the structured brief

AI identifies and organises the key information from the conversation: client background, pain points, stated priorities, budget indicators, open questions, and recommended next steps - all in a consistent, readable format.

03

Generate a proposed scope of work

From the brief, AI drafts an initial scope - a structured outline of what the engagement might look like, based on what the client actually said rather than what you assumed they meant.

04

Review and add your judgement

Your team reads the output, adjusts the scope, adds context the AI can't infer, and shapes it into something presentable. The hard work of structuring is already done.

05

Send a summary back to the client

Share a written summary of what you heard. It demonstrates you were listening, builds trust immediately, and surfaces any misunderstandings before they become problems.

Practical Benefits

What are the benefits for your team?

Capture everything, including what seemed minor

Full transcripts mean nothing gets dropped. The offhand comment that reveals the real concern is in the brief, not forgotten on the drive back to the office.

Start work faster

Brief in hand the same day as the meeting, not three days later. Your team can move from conversation to proposal without the usual lag.

Give clients a better experience

An accurate, detailed written summary of what you heard builds trust immediately and sets the tone for the whole engagement.

Free your best people from note-taking

The person running the conversation can focus entirely on listening and asking better questions. AI handles the documentation.

Ready to explore this for your team?

Let's have a no-obligation chat about how this could work for your business.