Generative Engine Optimisation (GEO)
When someone asks an AI tool about your industry, does your business come up? Build the content structures that get you cited by ChatGPT, Gemini, and Perplexity.
Your website ranks well on Google — but what happens when your clients start asking ChatGPT instead?
What is the problem?
Search behaviour is changing fast. More and more people are asking AI tools — ChatGPT, Gemini, Perplexity, Claude — questions that they used to Google. And those AI tools answer by drawing on web content. If your business isn't structured to be found and cited by AI engines, you're invisible to an increasingly large share of your potential clients — regardless of how good your SEO is.
How does AI solve this?
We conduct a Generative Engine Optimisation audit of your digital presence and content, identifying the gaps between what you publish and what AI tools are likely to cite when answering questions relevant to your business. We then build the content structures — FAQ pages, structured knowledge articles, clear topical authority signals — that help AI tools find, understand, and recommend your business.
How does this work in practice?
Audit your current visibility
We test what AI tools currently say when asked questions relevant to your business. Where do your competitors appear? Where should you?
Identify your content gaps
We map the questions your target clients are asking AI tools against the content your website currently answers.
Build structured answer content
We develop FAQ pages, knowledge articles, and structured content that directly answers the questions AI tools are asked.
Establish topical authority
Beyond individual pages, we help you build a content structure that signals credibility in your specific niche.
Monitor and refine
We test AI responses periodically to track your visibility improving over time.
What are the benefits for your team?
Be found when clients ask AI tools for recommendations
The businesses that establish AI visibility now will have a significant first-mover advantage.
Complement your existing SEO
GEO doesn't replace traditional search optimisation; it extends it into new channels.
Answer the specific questions your clients ask
Structured content built around real questions is valuable for human readers and AI tools alike.
Protect your niche against generic answers
Own your positioning before a competitor does.
Measurable and iterative
Unlike traditional PR, GEO visibility can be tested directly and improved with specific content investments.
Ready to explore this for your team?
Let's have a no-obligation chat about how this could work for your business.
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