Event and Condition-Triggered Marketing
AI monitors weather, news, and market signals, then drafts and sends the right marketing message at exactly the right moment.
What if your marketing could respond to the world automatically, the same way you do - but faster?
What is the problem?
Some of the best marketing moments are obvious in hindsight: a cold snap that should have triggered a promotion, a weather event that made your service suddenly relevant, a competitor announcement that was the perfect moment to reach out. But by the time you notice, draft something, and get it out the door, the moment's gone. And doing this consistently, across dozens of triggers, is simply not possible manually.
How does AI solve this?
We build an AI-driven system that monitors external signals - weather, news, seasonal patterns, competitor activity, or specific events - and automatically triggers the right marketing message to the right audience at the right time. The content is drafted by AI. Your team approves it. Or, once you're comfortable, it goes out automatically.
How does this work in practice?
1. Define your triggers
Map the conditions that matter: weather thresholds, seasonal windows, local events, competitor activity, behavioural signals. Each trigger has a clear action attached.
2. Build the content in your voice
AI drafts messages, emails, and social posts for each condition - in your tone, for your audience, referencing the specific trigger that activated it.
3. Start with human-in-the-loop
Your team reviews and approves each message before it goes out. This builds confidence and gives you the chance to refine triggers and content as you go.
4. Automate once ready
When you're comfortable with the output, remove the approval step. The whole workflow runs without intervention - marketing that responds while you focus elsewhere.
5. Review performance and refine
See which triggers drive the best responses and adjust accordingly. Smarter campaigns with progressively less effort over time.
What are the benefits for your team?
Never miss a timely marketing moment
Respond to what's happening in real time, not two days after the moment has passed.
Increase relevance with no extra effort
Contextual marketing consistently outperforms generic campaigns - and this happens automatically in the background.
Reduce dependence on manual campaigns
Marketing keeps running when your team is focused on other things. No gaps, no missed windows.
Scale personalisation across segments
Different messages for different segments, triggered by different conditions - all running without anyone having to manage it manually.
Related services
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AI Native Programme
A collaborative partnership for organisations ready to get value from adopting AI. We'll guide your team in building their skills and confidence.
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